Professional experience

2013-2014 Digital Marketing Manager NNE Pharmaplan, Copenhagen

Responsible for

  • Digital marketing strategy and management
  • Web content creation and management
  • KPI tracking and reporting (Google Analytics)
  • Search Engine Optimisation (SEO) efforts
  • Social media management – LinkedIN, Facebook, Twitter

2011-2013 Global Marketing Project Manager NNE Pharmaplan, Copenhagen

Responsible for

  • Digital marketing strategy and management, initiating cross-functional cooperation between HR, Marketing, Communications and IT
  • Global marketing strategy process, budget control and planning in coordination with management and regions
  • Global marketing network
  • Nordic marketing strategy process and planning

2009-2011 Sales & Marketing Project Manager NNE Pharmaplan, Copenhagen

Responsible for

  • Strategic marketing project management and governance
  • Marketing planning and budget control
  • Development and implementation of marketing tools and processes

2007-2009 CRM Manager NNE Pharmaplan, Copenhagen

Responsible for

  • CRM system development, management and training
  • Sales reporting data and validation, supporting global sales management
  • Sales tools development, management and training
  • Team leading and hiring of sales support team (students), supporting the global sales organisation on proposal preparation, prequalification, CVs and references, lead registration and customer data maintenance

2002-2007 Global Sales & Marketing Coordinator Novo Nordisk Engineering, Copenhagen

Support to global sales and marketing organisation

Responsible for

  • Sales reporting in coordination with sales management and country managers
  • CRM system development, management and training
  • Sales support network

2000-2002 Nordic Sales & Marketing Assistant Global Crossing (Level 3), Copenhagen

Support to sales and marketing management team

Responsible for

  • Customer events, meetings and travel arrangements
  • Customer database, event calendar and media plan
  • Planning and coordinate sales campaigns with sales management
  • Contracts and office facilities, alarms and access
  • Promotion material like Christmas card/gifts, brochures and give-aways
  • Illness and vacation registration and reporting

1999-2000 Executive Assistant Toycity, Copenhagen

Administrative support to management and Board of Directors
Danish/English proofreading and correspondence

Responsible for

  • Preparing investor material (due diligence)
  • Contact to partners/investors
  • Establishing internal workflows and processes
  • Events, meetings and travel arrangements
  • B2C customer service (call centre)
  • Product description and translation (copy writers)
  • Contracts and office facilities

1998-1999 Sales Assistant Ruko Service, Aarhus

Improving customer data handling
Handling orders, invoices and complaints
B2B customer service